Pitching to the media

Despite living in an age of social media advertising and influencers, traditional media can still play an important role in showcasing and heralding businesses. The role of the media remains to tell audiences about things that are in the public interest including everything from changes to TGA requirements and legislation, to new research and developments within the industry, to a new product or business launch.
Once we understand the role of the media and media requirements, we can use this as a springboard to contact media organisations.
This lecture will cover:
  • An overview of today’s media landscape.
  • What constitutes a pitch to the media.
  • Why storytelling can make a difference.
Kirstie Fitzpatrick
Kirstie Fitzpatrick